DESIGN STRATEGY

A selected recount of methods I've executed as part of my job, to understand, validate and define the strategy for different products I've worked on.

Facilitated a Design Sprint to define priorities for the first release of a Data Analytics and Data Visualization product. The goal of the exercise was to define the problem and define a tentative solution by the end of the week. We decided to use the Design Sprint due to it’s efficiency at resulting in a prototype by the final day.

PARTICIPANTS

• 2 UX Designers
• 1 Product Owner
• 1 Technical Development Lead
• 1 Business Analyst

RESULTS

Working prototype that helped drive the conversation and prioritization for the rest of the year.

June 2016. Participated in a Design Studio workshop to ideate multiple solutions with business managers for the modernization of a desktop legacy product focussed on Airline Logistics. This was the first step in a series of design thinking exercises that have been continuously implemented in order to continue prioritizing and delivering designs for the product modernization.

PARTICIPANTS

• 8 Airlines (16 participants)
• 1 UX Designer
• 1 Design Strategist
• 2 UX Researchers

OUTCOME

More than 100 ideas and sketches to take the product to the next level. Plus we had a chance to relate with the primary users of the product and understand their needs, with that in mind we set to challenge the business direction in order to propose a change in strategy that’s been well received by the community.