Product innovation

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Any young or mature company will eventually hit a wall if there are not spending a percentage of their time finding new business opportunities, new features for a flagship products and new ways of solving customer problems.

During my tenure as part of the Santander Digital Innovation team I participated in multiple projects that were part of our innovation pipeline. As part of this experience I learned to use multiple techniques to uncover:

• Problem space
• User pain points
• Real constraints
• Tangible problems